Case Study: The Leukemia & Lymphoma Society of Canada achieves 900% increase in event registration with Hootsuite

How nonprofits can empower teams to embrace social media and fundraising

The Leukemia & Lymphoma Society of Canada (LLSC) works to cure blood cancers and relies on donations, sponsorships and fundraisers to fund research and patient programs. As the organization shifted from traditional to social fundraising, it faced fragmented and duplicate social accounts, limited staffing for social management, and the need to tie high-profile events like the Light The Night walk back to the LLSC brand.

LLSC adopted Hootsuite to centralize official national and regional profiles, train and empower regional social advocates, and run a coordinated World Cancer Day campaign using unified messaging and hashtags (#LightTheNight4WCD). The result: streamlined national/regional coordination, 900% increase in opening-week event registrations, roughly 700% increase in website traffic, and thousands of people reached—setting the Light The Night walk up for a much stronger season.

The Leukemia & Lymphoma Society of Canada

Patricia Gilmore

Social Media Manager