Case Study: ONE Campaign achieves political change and mobilizes nearly 2 million supporters with Hootsuite

How Nonprofit ONE Achieves Political Change with Social Media

ONE is a global campaigning nonprofit with 3.5 million supporters working to end extreme poverty and preventable disease. Faced with the challenge of turning online engagement into political change, ONE launched the Do Agric campaign to pressure African governments to commit at least 10% of national budgets to agriculture and to influence policymakers across diverse audiences.

ONE’s International Digital Team used targeted social content and Hootsuite to mobilize supporters, influencers and decision-makers—tailoring Facebook for broad engagement and Twitter for policy conversations. Tactics included a live #DoAgric Twitter chat with campaign ambassador D’Banj (300 replies, 40 questions answered in one hour), ongoing social advocacy, and coordinated outreach that has helped drive measurable policy wins and contributed to large-scale outcomes such as billions in debt relief.

ONE Campaign

David Cole

International Digital Director