Case Study: Nokia achieves 9 million impressions and 48,000 new followers at Mobile World Congress with Hootsuite

How Nokia used social to become the talk of the world’s largest mobile tech event

Nokia, freshly merged with Alcatel‑Lucent, faced the challenge of unifying more than 100 global social channels, defining a consistent social voice and playbook, and executing a high‑impact presence at Mobile World Congress 2017 amid intense industry noise and competition.

The social team consolidated channels, set strategy and governance, and used Hootsuite to schedule content, monitor conversations, run Facebook Live sessions and promote speakers and demos with “tweetable” highlights. The result: nine million impressions and 48,000 new followers in five days, the top share of voice at MWC17 (per Brandwatch), and stronger internal recognition that earned the social team a seat at cross‑functional tables.

Nokia

Päivi Kalske

Head of Corporate Social Media