Case Study: Monster Worldwide grows share of voice and boosts social engagement with Hootsuite

How Monster Worldwide grew its share of voice with social media listening

Monster Worldwide, a global leader in online recruitment operating in more than 40 countries, needed to stay top-of-mind with job seekers and employers despite long job-search cycles, growing competition, and a fragmented social landscape. With a small social team, Monster faced the challenge of monitoring brand and competitive sentiment across many channels and regions while making meaningful, timely connections.

Monster combined Hootsuite as a unified engagement hub with Brandwatch Analytics for deep listening, using keyword streams and Boolean queries to surface job-seeker signals and regional trends. The approach enabled proactive, personalized engagement and faster decision-making—driving a 262% increase in Twitter retweets, over 300% more mentions (year-over-year comparison), roughly an 80% reduction in time/resources spent, and about fivefold efficiency gains for the team.

Monster Worldwide

Patrick Gillooly

Director of Digital Communication and Social Media