Case Study: Manta Media boosts engagement and site signups with Hootsuite

How Manta sources content to increase conversions with Hootsuite’s Suggested Content

Manta is a US online business directory that helps small businesses build visibility and connect with customers; it drives 20 million unique monthly visitors and about 30,000 new business signups each month. Faced with the challenge of educating and nurturing a large, active community—while sourcing daily, relevant content and coordinating responses across multiple social channels—Manta needed a scalable content and social strategy to keep small-business audiences engaged.

Manta implemented a structured content calendar, used tools like Hootsuite Suggested Content and Hootsuite Mobile to source, schedule and monitor material, and ran social campaigns (e.g., “Small Business Love” and #MantaBestAdvice) to generate customer-driven content. The approach boosted engagement and community participation, supported nearly 80,000 followers, contributed to about 1,000 new businesses joining per day, and reinforced Manta’s role as a trusted, measurable resource for small businesses.

Manta Media

Heather Harmon

Public Relations Manager, Manta