Case Study: Wiley achieves a 90% lift in employee engagement with Hootsuite

How Hootsuite helped Wiley achieve a 90% lift in employee engagement

Wiley, a global publisher since 1807, faced a fragmented social presence with nearly 700 accounts, siloed teams, and no consistent strategy—leaving customers unsure where to go and colleagues lacking the skills to engage effectively. Leadership appointed Michelle Lockett to address the digital skills gap and create a scalable, organization‑wide approach to social media.

Wiley partnered with Hootsuite to launch the Wiley Hootsuite Social Marketing Certificate, training about 200 colleagues, consolidating accounts, and embedding best practices into a hub‑and‑spoke model. The program boosted internal collaboration, improved customer response and tracking (mentions, traffic, auto-tagging), and delivered a 90% lift in employee engagement, with plans to expand certification across the business.

Wiley

Clay Stobaugh

CMO