Case Study: FreshBooks achieves 900K+ social impressions and stronger customer-first engagement with Hootsuite

How FreshBooks puts customers first with social media

FreshBooks is a cloud-based accounting platform for service-based small businesses that built its brand around exceptional customer service. As the company scaled to millions of users, it needed new ways to maintain a high-touch, customer-first experience and positive social sentiment—especially during events like Small Business Week.

Using Hootsuite to centralize social listening, engagement and team collaboration, FreshBooks ran the #FreshBrew FreshMobile campaign—tweeting routes, surprising offices with coffee, and responding in real time via mobile. The effort generated over 900,000 impressions, strengthened community engagement and customer relationships, and reinforced the company’s customer-centric reputation (97% of users would recommend FreshBooks).

FreshBooks

Melissa Loomans

Community and Events Manager