Case Study: Fairware achieves increased engagement and attracts like-minded customers with Hootsuite

How Fairware uses social media to find customers who share their values and their posts

Fairware is a Vancouver-based maker of sustainable, ethically sourced custom-branded products whose mission is to change buying behavior by replacing disposable “swag” with responsible alternatives. As a small, scrappy team they needed to demonstrate thought leadership, build relationships with like-minded customers, and protect their reputation — all while stretching limited resources.

Using Hootsuite to manage multi‑channel publishing, collaboration (Teams and Assignments), and content discovery (Lists and Suggestions), Fairware scheduled baseline content and focused time on authentic engagement and quick responses to issues. The approach grew their followers and conversations, strengthened their positioning as sustainability experts, defused potential controversies, and helped them find and convert customers who share their values.

Fairware

Denise Taschereau

Founder & CEO, Fairware