Case Study: ARTE TV Network achieves 32% social reach growth and streamlined multilingual collaboration with Hootsuite

How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership

ARTE is a Franco‑German public television network that promotes European arts and culture. Facing the challenge of coordinating bilingual teams in France and Germany while driving TV viewership and scaling social customer service, ARTE tested whether a unified social strategy could support a 24‑hour documentary event, “24h Jerusalem.”

ARTE used Hootsuite’s teams, multilingual dashboard, scheduler, geo‑targeting, hashtag monitoring and analytics to run a synchronized second‑screen and international social campaign. The results: 11.3 million viewers across Germany and France, #24hJerusalem used by 9,500 people and trending in Germany, a 32% increase in social reach, two Facebook ads seen by 2.5 million people, and improved cross‑team collaboration and social customer service.

ARTE

Valentin Duboc

Head of Digital Marketing