Case Study: Alès Group achieves 160% Instagram follower growth and 15% more website traffic with Hootsuite

How Alès Group Uses Social Media to Win More Followers and Sales

Alès Group is a French cosmetics company with brands such as Liérac, Phyto, Jowaé and Caron, operating across Europe, North America and Asia. Facing the challenge of coordinating multicultural, multilingual teams—85 employees across 43 countries managing roughly 200 social accounts—Alès needed a unified social strategy, consistent branded content, image-rights control and training for staff with varying digital experience.

Alès implemented Hootsuite Enterprise with a global content library, Brandwatch integration and company-wide training to streamline content sharing, monitor brand mentions and track analytics. In 18 months the program drove a 20% increase in Facebook followers, 160% growth on Instagram, doubled Instagram engagement, 35,000 monthly Facebook interactions and a 15% rise in website traffic from social—making social media the company’s top sales channel after media advertising.

Ales Groupe

Guillaume Casbonne

Social Media Manager