Case Study: AccorHotels achieves 2x reach and 3x engagement with Hootsuite

How AccorHotels Increased their Reach by 2X with the AccorHotels Social Desk

AccorHotels, a global hospitality operator with more than 4,000 hotels and 240,000 employees across five continents, faced the challenge of using social media to engage guests locally while maintaining a consistent global brand voice. Centralized management from headquarters couldn’t scale to local markets, yet social channels were essential for inspiration and booking at every step of the traveler journey.

In partnership with Hootsuite they launched the AccorHotels Social Desk — a centralized platform providing training, pre-approved and localizable content, management tools, an inspirational blog, and daily engagement workflows. The program doubled social reach and internal adoption, tripled customer engagement, grew fans by 20% and followers from 4.5 million to 10 million, and helped raise customer satisfaction through real-time local interactions.

AccorHotels

Alexander Rudnik

Hotel Manager