Case Study: Department of Culture and Tourism—Abu Dhabi achieves 150% follower growth and 60% time savings on content planning with Hootsuite

How Abu Dhabi is Boosting Tourism with Social Media

The Department of Culture and Tourism—Abu Dhabi promotes and preserves the emirate’s heritage while developing Abu Dhabi as a world-class tourism destination. To boost brand awareness and engagement it needed a simple, scalable social strategy but faced a distributed team of 25+ people and multiple agencies using email-based workflows that caused inconsistent messaging, slow approvals and inefficient moderation.

DCT implemented Hootsuite Enterprise with Brandwatch to centralize approvals, governance, moderation, social listening and analytics, enabling real-time engagement and data-driven campaign optimization. Results included 151% follower growth, 60% time saved on planning and approvals, a 54% increase in website sessions from social, 71% more post volume, faster response times (52% reduction in first response, 24% overall) and a 14% rise in conversion—giving the team proof of ROI and room to scale.

Department of Culture and Tourism

George Kalliamvakos

Digital Media Manager