Case Study: Spectrum Health achieves compliant, scaled social media across 23,000 employees with Hootsuite Enterprise

How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations

Spectrum Health is a not-for-profit health system in West Michigan with 12 hospitals and nearly 23,000 employees. Tasked with providing credible health information across many local channels while meeting strict HIPAA rules and a 24-hour state-mandated response time, the organization needed a way to scale social media management and compliance with only two corporate staff overseeing the network.

By implementing Hootsuite Enterprise with Brandwatch listening and Proofpoint/Nexgate compliance monitoring in a hub-and-spoke model, the social team centralized dashboards, assigned messages, automated alerts for patient data risks, and tracked response metrics. The result: consistent 24-hour responses, automated HIPAA safeguards, consolidated reporting and control across all hospitals, and more time to run community campaigns and improve strategy.

Spectrum Health

Michael Yoder

Social Media Consultant