Case Study: Georgia State University achieves 216% campaign engagement increase with Hootsuite

Georgia State University increases campaign performance by 216% with Hootsuite and TINT integration

Georgia State University, a public research university in downtown Atlanta with about 32,000 students, faced low audience engagement and fragmented social media management across departments—making it hard to build campus-wide community and boost participation for marquee events like Homecoming.

By centralizing workflows in Hootsuite and using the TINT integration to curate and publish user-generated content around the #GSUnited campaign, GSU increased campaign engagement by 216%, grew Homecoming football attendance by 9.4%, and saw social mentions rise from 380 to over 1,200. The integrated approach streamlined cross-department response, improved event promotion, and earned a CASE District III award for social media strategy.

Georgia State University

Terry Coniglio

Assistant Director, Public Relations and Marketing Communication, Social Media