Case Study: DaVita Inc. achieves 90% increase in Kidney Smart class sign-ups and boosts kidney-disease awareness with Hootsuite

DaVita Inc. uses social media to help raise kidney disease awareness

DaVita Inc., a Fortune 500 kidney‑care company with about 2,500 clinics, needed a better way to raise public awareness of kidney disease and present a consistent brand across many business units. A small marketing team targeted National Kidney Month (March 2017) in five priority markets but faced the challenge of creating focused, shareable content and getting the right posts out across roughly 40 social accounts without overtaking corporate sites.

Using Hootsuite’s Content Library, scheduling and amplification tools, the team distributed preapproved, market‑targeted content, supported PR efforts and engaged followers directly. The campaign produced an 82% year‑over‑year increase in completed risk quizzes (80% of those came from social), a 90% rise in Kidney Smart class sign‑ups, 230 new email contacts and a 13% surplus in cookbook downloads, significantly expanding awareness and engagement.

DaVita Inc.

Bianca Anderson

Social Media Manager