Case Study: CyberGhost achieves uncensored access for 30,000 Turkish users and major social growth with Hootsuite Insights

CyberGhost - Customer Case Study

CyberGhost, a Bucharest-based VPN provider that offers private, secure and uncensored internet access, faced the challenge of rapidly reaching local audiences when large-scale censorship events occur. The team needed to identify emerging political events and local conversations in real time—such as the March 2014 Twitter ban in Turkey—to deliver timely solutions and connect with key influencers and affected users.

Using Hootsuite Insights’ Signals to detect spikes in conversation, CyberGhost launched a geo-targeted “Internet Is Freedom” campaign, translated messaging and a Turkish landing page offering 30,000 free Premium licences. The campaign helped 30,000 people regain access to Twitter, converted 25% of those free users to paid accounts, improved net positive social sentiment from 20% to 34% (a 14-point increase), and drove a 421% increase in social impressions and large growth in online mentions.

CyberGhost

Oana Ciobotea

Social Media Manager, CyberGhost