Case Study: Polymer Solutions achieves 375% follower growth and global reach with Hootsuite

Bringing science to social Polymer Solutions grows followers by 375%

Polymer Solutions is an independent materials-testing lab whose newly appointed Director of Communications and Marketing, Caitlyn Scaggs, inherited the company’s social presence as a one-person marketing team. Her challenge was to launch a structured social media program that would expand the company’s reach beyond its local market, attract customers and recruits, and bring order and measurability to outreach efforts.

Scaggs implemented a data-driven strategy using Hootsuite for scheduling, collaboration, and analytics, paired with sharable blog-driven content and targeted engagement. The results included a 375% increase in Twitter followers, expanded reach from local to global, time savings and greater team efficiency, new business leads and media coverage, and stronger recruiting and partner relationships.

Polymer Solutions

Caitlyn Scaggs

Director of Communications and Marketing