Case Study: Bob’s Red Mill achieves global brand awareness and increased customer satisfaction with Hootsuite

Bob's Red Mill adapts to changing retail markets with social media

Bob’s Red Mill, a family‑owned stone‑ground whole‑grain miller with 400+ natural, organic and gluten‑free products, needed to grow from a local brand to a global, localized presence while connecting with more conscientious shoppers. Their challenge was to build trust and awareness, manage multiple social channels, and provide fast, transparent customer service across platforms.

They implemented Hootsuite to schedule and monitor Twitter, Facebook, Instagram, Google+, and YouTube, curate user‑generated recipes, and use analytics to optimize promoted Tweets and Facebook ads. The solution delivered greater visibility and faster response times, resulting in higher customer satisfaction, improved brand sentiment and awareness, and more compelling, measurable marketing campaigns.

Bob’s Red Mill

Cassidy Stockton

Social Media Manager, Bob’s Red Mill