Case Study: Baby K'tan achieves 700% average monthly Facebook Likes growth and real-time social customer service with Hootsuite

Baby K'tan - Customer Case Study

Baby K’tan, maker of a ready-to-wear double-loop baby carrier, relies on a very personal relationship with parents who want to use the product safely and correctly. With a lean marketing team and products sold through retailers, the company needed a way to build trust, answer questions in real time, and scale community engagement without adding heavy resources.

They made social media their primary customer service and community channel and used a unified Hootsuite dashboard to monitor and respond quickly, run product polls, and recruit brand ambassadors. The approach drove strong growth and engagement — roughly 25k Facebook likes and 8k Twitter followers, about 700 new Facebook likes per month, a 47.5% jump in “people talking about this” and a 381.6% lift in weekly reach — while building global ambassador communities and faster, more personalized support.

Baby K'tan

Reina Christian

Marketing Coordinator