Case Study: Cento Vigne Italia achieves 400% Twitter growth and streamlined social media management with Hootsuite

Adapting New World Social Marketing Strategies to Find Success in Wine Sales

Cento Vigne Italia, founded by marketing veteran Gian Piero Staffa in Bologna, is a B2B e-commerce hub that connects small European wine producers with international wine professionals. The challenge was moving beyond traditional sales tactics to build an engaged global audience across three distinct sites while working with limited time (about one hour per day) and managing numerous social accounts and groups.

Gian Piero adopted a storytelling and education-first social strategy, using bright visual infographics and tailored content across Twitter, Facebook, LinkedIn, Pinterest, YouTube and more, and relied on Hootsuite to organize tabs/streams, schedule posts, and collaborate via Teams. The results: streamlined management, higher engagement, activity in roughly 50 social groups (40+ LinkedIn groups), and a Twitter following that jumped from 3,500 to 15,000 in four months—driving traffic and international sales.

Cento Vigne Italia

Gian Piero Staffa

Cento Vigne Italia