Case Study: emedia achieves 60% increase in activity reporting and 25% month-over-month sales growth with Hoopla

Hoopla Helps B2B Marketing Leader Level the Sales Playing Field

emedia, a B2B lead-generation firm with 30 inside sales reps across Chicago and London, needed a better way to motivate specific sales activities (calls, emails, meetings) and improve reporting accuracy. Their internal Salesforce raffle tool and a purchased gamification product couldn’t target the behaviors they wanted or level the playing field across territories and experience, leaving contests unfair and Salesforce data incomplete.

They implemented Hoopla from the Salesforce AppExchange, enabling customized games, activity-based point values, handicapping by quota/territory/experience, team leaderboards, and live Hoopla TV recognition. The result was higher engagement and cleaner data, with a 60% increase in activity reporting, a 35% increase in opportunity reporting, and a 25% month-over-month increase in sales revenue.

emedia

Aaron Kelly

Application Manager