Case Study: Brightpearl (cloud retail SaaS) achieves approximately 40% year‑over‑year business acceleration and stronger global sales motivation with Hoopla (Sales Motivation Platform)

Cloud software provider stokes the fires of friendly competition worldwide

Brightpearl is a cloud SaaS provider that helps multi-channel retailers manage orders, inventory, customers, accounting and reporting. With bicontinental sales teams in the U.K. and U.S., the company needed an easy, automated way to motivate reps, track individual and team performance in real time, eliminate manual tracking, and create transparency across its global organization.

Brightpearl implemented Hoopla for native Salesforce integration, real‑time leaderboards and live recognition broadcast to big‑screen Hoopla TVs, plus short-term contests and performance tracking for sales and service teams. The platform boosted Salesforce adoption, energized reps with visible leaderboards and live alerts, and helped accelerate Brightpearl’s business by about 40% year over year.

Brightpearl

Carter Perez

Senior Vice President