Case Study: Auction.com achieves real-time visibility and higher sales performance with Hoopla

Boosting productivity and performance across teams with a play-to-win culture

Auction.com, the nation’s leading online real estate marketplace that has helped 200,000+ owners sell more than $35 billion in properties, needed a better way to drive employee engagement and keep distributed sales and customer care teams aligned. Jeff Friedman, Director of Sales, found Salesforce reports too slow and inaccessible for quick updates; the team needed automated, easy-to-digest displays of key metrics and a way to celebrate wins the moment they happened.

Auction.com implemented Hoopla with a Salesforce integration to stream real-time leaderboards and newsflash alerts to TVs across offices, turning data into instant, visible recognition. The result was greater transparency between locations, sharper focus on revenue-driving activities, improved efficiency and competition, more quota attainment, and a stronger culture of celebration that also gave other departments timely company-wide updates.

Auction.com

Jeff Frieden

Director of Sales