Case Study: Answear improves fitting room service with SmartTry by Holdapp

Answear launches SmartTry in 4 months with Holdapp

Answear.com and its PRM brand faced challenges in their concept stores, including the high cost of staff providing personal styling advice and some customers' reluctance to interact with staff for help. To address this, they partnered with vendor Holdapp to develop the SmartTry app, a solution utilizing RFID technology to enhance the fitting room experience.

Holdapp developed the Android-based SmartTry app which recognizes items in the fitting room via RFID tags. The solution allows customers to view product information, order different sizes and colors, and request assistance without leaving the booth, with notifications sent directly to staff. This streamlined the process, saved staff time, and created a more comfortable environment for customers.

Answear