Case Study: Answear boosts mobile commerce with Holdapp

Answear boosts mobile cart value 11% with Holdapp

Answear, a multi-market European e-commerce retailer for clothing and accessories, faced the challenge of creating a fast, reliable, and intuitive mobile shopping experience for its customers across 12 different countries. They partnered with the vendor Holdapp to develop native mobile applications that would facilitate browsing, shorten the purchase path, and integrate seamlessly with their existing IT infrastructure.

Holdapp developed native iOS and Android apps using Swift and Java/Kotlin, incorporating features like a synced shopping cart, multiple payment options, and advanced search. This solution delivered significant results, including 40% of clients adopting the app within three months of launch and an 11% higher average cart value in the app compared to the web version. The project was also recognized with a Mobile Trends Award.

Answear