Case Study: 8x8 Achieves Clear ROI and Full-Funnel Visibility with HockeyStack

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

8x8, an AI-powered customer experience platform, needed a more modern and reliable marketing analytics solution as it reinvented its business and moved faster. Its homegrown systems were outdated, hard to maintain, and couldn’t provide the full-funnel visibility, multi-touch attribution, and actionable insights the marketing team and leadership needed to understand which campaigns were truly driving bookings and renewals.

With HockeyStack, 8x8 implemented real-time, custom reporting and full-funnel attribution dashboards that showed how campaigns and touchpoints accelerated deals at each stage. HockeyStack helped the team identify what was working from campaign to ad to revenue, improve ROI accountability, and make faster decisions with data they could trust, supporting growth and better budget allocation across the business.

8x8

Bruno Bertini

Chief Marketing Officer