Case Study: Someflu achieves streamlined Gmail group management and cleaner team workflows with Hiver

Someflu overcame Google Groups inefficiencies with Hiver

Someflu, a French manufacturer of corrosion‑resistant centrifugal pumps, relied on Gmail and Google Groups for all internal and external communication but struggled with Google’s clumsy Groups UI — unintuitive workflows, cluttered inboxes, frequent agent collisions, no clear separation between internal/external conversations, and zero analytics. To fix these pain points they adopted Hiver to manage their group mailboxes directly from Gmail.

Hiver integrated into Someflu’s Gmail environment, giving them a familiar inbox interface, one‑click assignment (no forwarding), Notes to separate internal and external communication, and built‑in reporting. The result was streamlined workflows, cleaner inboxes, elimination of duplicate work by agents, and measurable visibility into team performance via Hiver’s analytics — improving coordination and response handling across the sales engineering team.

Someflu

Alexandre Lacour

Executive Director