Case Study: AppsFlyer achieves 197 hours saved in a month with Hiver

Hiver helps AppsFlyer forge strong customer relationships

AppsFlyer, a San Francisco–based SaaS mobile marketing analytics and attribution platform serving 12,000+ customers with 900+ employees, struggled to manage its busy accounting@ shared inbox that received over 100 finance-related emails a day. Without a way to assign messages or track status, Michelle Reznick’s Billing and Collections team relied on manual forwarding, lacked SLA visibility, and frequently missed emails — so they looked for a simpler shared-inbox solution and turned to Hiver.

Hiver let the team manage accounting@ directly from their individual work inboxes, enabling easy assignment, visibility into conversation status, and faster internal collaboration without adding complex processes. As a result, AppsFlyer improved SLA adherence, reduced inbox switching and internal email traffic, and saved 197 hours in a month — delivering a noticeably better customer experience thanks to Hiver.

AppsFlyer

Michelle Reznick

Billing and Collections Team Leader