Case Study: Fundraising Direct achieves faster hiring and better fundraiser performance with HiringBranch

Fundraising Direct adopts a 90% 'no interview' model' reducing time to hire to 48 hours or less

Fundraising Direct, a telephone fundraising provider for Canada’s leading not-for-profit organizations and charities, needed a better way to screen candidates for conversational fluency and other key skills. Its manual, interview-based hiring process only captured one of the seven core skills needed for success, and new hire performance varied widely despite extensive training. HiringBranch provided the assessment and hiring technology used in the case study.

HiringBranch implemented a 20-minute automated speaking assessment that measured all seven core skills and was validated against new hire pledge performance. The results showed strong correlation with top-tier fundraisers, leading Fundraising Direct to cut 90% of interviews, reduce hiring costs by 1.5 FTEs, increase pledges by 10%, and get hiring done in less than 48 hours during spikes. HiringBranch also added training simulations, helping candidates ramp up quickly after hire.

Fundraising Direct

Sarah Wise

Operations Director