Case Study: The Co-operative Bank achieves 90% reduction in hiring bias and a 50/50 gender split with HireVue

The Co-Operative Bank - Customer Case Study

The Co‑operative Bank, the UK’s first high‑street ethical bank, needed to make its recruitment reflect the diverse communities it serves while addressing a COVID‑driven surge in applicants and the logistical strain of large in‑person assessment days. Hiring managers wanted to reduce unconscious bias, shorten time‑to‑hire, and improve candidate experience without losing rigor or inclusivity.

The bank implemented HireVue’s video interviewing, skills assessments and gamified evaluations to focus on job‑relevant competencies rather than CVs. The program delivered fast, measurable impact: a 90% reduction in bias, a 50/50 gender hiring split, 90% candidate satisfaction, hires 93% above 2021 forecasts, and far less logistical burden—while widening geographic reach, improving flexibility for candidates and enabling more data‑driven hiring and social mobility initiatives.

The Co-Operative Bank

Richard Matthews

Head of Talent and Resourcing