Case Study: Gorgias drives higher customer acquisition with Hightouch

Gorgias drives a +60% lift in customer acquisition and doubles paid media match rates

Gorgias, an e-commerce helpdesk platform serving over 7,200 direct-to-consumer brands, needed a better way to unify customer data across channels and support its growth ops, business development, product, and customer success teams. The company was struggling with no centralized customer view, manual processes, and the need to improve attribution, audience targeting, and downstream go-to-market activation.

To solve this, Gorgias used Hightouch on top of BigQuery to sync centralized customer data into ad platforms, HubSpot, and reply.io for automated targeting, conversion tracking, and outbound segmentation. With Hightouch, Gorgias nearly doubled paid media match rates from 50% to 90%, increased net new customers by 60%, drove a $2M lift in annual recurring revenue from paid acquisition channels, boosted outbound pipeline by 60–70%, and nearly doubled quarterly revenue.

Gorgias

Noemie Happi Nono

Growth Ops Manager