Case Study: Docusign powers customer 360 and cuts data activation time by 66% with Hightouch

Docusign reduces data activation time by 66% with Hightouch

DocuSign, a leading provider of e-signature and intelligent agreement management solutions, faced a challenge in empowering its go-to-market teams with real-time product usage data. Their data team was overwhelmed by maintaining custom data pipelines, which were slow, prone to failure, and could take up to six weeks to build, hindering their ability to support sales and marketing effectively.

The vendor Hightouch was integrated directly on top of DocuSign's Snowflake data warehouse to automate data activation. Using Hightouch, DocuSign reduced data activation time by 66%, powering critical sales workflows in Salesforce and improving marketing campaign personalization and ROAS in platforms like Eloqua and Google Ads.

Docusign