Case Study: TripAdvisor achieves a single source of truth for sales content with Highspot

With Highspot, the Travel Technology Company Masters Sales Content Management for Faster Sales and Improved Content Performance.

TripAdvisor, a travel technology company of about 5,000 employees, faced a fragmented sales-content environment where marketing assets lived across Dropbox, Google, Salesforce libraries and more. That scatter made content hard to find, forced duplicate uploads and version tracking, and slowed both sales and marketing teams, prompting the company to seek a consolidated solution.

By adopting Highspot, TripAdvisor created a single source of truth that integrates with Google Drive, email and other tools, uses AI recommendations, and streamlines content workflows. The change cut content reorganization from hours to minutes, let salespeople find assets in under a minute instead of up to half an hour, eliminated one CMS and its costs, and delivered analytics to improve coaching and content investment—driving faster sales activity and stronger adoption across its 600-person sales organization.

Tripadvisor

Rebecca Salmaso

Manager of Sales Enablement