Case Study: SAP Concur achieves centralized control of sales content and 4 hours/week time savings per seller with Highspot

Sap Concur Gains Control of Sales Content

SAP Concur, a travel-technology company of about 6,500 employees serving 20,000 clients and 25 million users worldwide, depended on sales content to drive deals but had assets scattered across Salesforce, SharePoint and Box. Sellers routinely wasted time hunting for materials, sometimes using content up to seven years old, which caused inconsistent messaging and left sales, enablement and marketing without visibility into what content actually worked.

Concur implemented Highspot to consolidate all sales content into a single, easy-to-use platform accessible via Salesforce, web and mobile. Highspot’s machine-learning search, automated scoring and recommendations eliminated manual tagging and improved targeting; adoption climbed (95% of reps use it monthly), reps save roughly four hours per week searching for content, and teams now have reliable version control, usage analytics and measurable gains in sales effectiveness.

SAP Concur

Amber Stauffer

Senior Manager of Pre-Sales Operations and Solutions Consulting Enablement