Case Study: Lamar achieves a personalized, trackable buyer experience with Highspot

Lamar Creating a Better Buyer Experience

Lamar turned to Highspot to fix a fragmented sales content process that forced reps to download materials one-by-one, prevented customization of approved collateral, and left the team blind to buyer engagement—making it hard to deliver a consistent, personalized buyer experience.

In just four weeks Lamar launched Highspot’s pitch and Remix features so sellers can personalize approved content and track buyer reactions in real time. The move produced fast adoption (71% of sellers actively pitching from Highspot), uncovered content gaps through analytics, and drove 100% utilization of a centralized training Spot with no unused content.

Lamar

Erin Bowling

Sales Analytics Manager