Case Study: Zappi achieves personalized buyer engagement at scale with Highspot

How Zappi Improved Buyer Engagement by 96%

Zappi wanted to improve content governance and make it easier for sales reps to find and trust the right buyer-ready materials while personalizing experiences at scale. With Highspot, the team used a centralized platform to organize content, set permissions by role, and support external sharing and engagement tracking.

Highspot helped Zappi boost searchability, personalize outreach with Pitch, and create account-specific Digital Rooms for buyers. As a result, Zappi reached 87% content findability and 89% Pitch adoption, a 13% improvement, while gaining better insight into what content resonated with buyers.

Zappi

John Hunt

Head of Revenue Enablement