Case Study: Vodafone Business achieves higher buyer engagement with Highspot

How Vodafone Business Improved Buyer Engagement by 8%

Vodafone Business turned to Highspot to help its go-to-market team build the knowledge and confidence needed to open new customer conversations and improve buyer engagement. The company needed a more unified, organized way to deliver content, guidance, and learning, rather than relying on outdated materials or tribal knowledge.

With Highspot, Vodafone Business implemented a governed, intuitive platform with intentional Spot architecture and Digital Rooms to create a more consistent digital sales journey. The result was stronger seller adoption and measurable impact: Sales Play usage increased by 14%, more than half of the sales force regularly used contextual guidance, and buyer engagement rose by 8%.

Vodafone Business

Alessandro Canzian

Head of Go-To-Market