Case Study: Visa achieves higher user engagement with Highspot

How Visa Increased User Engagement by 17%

Visa partnered with Highspot to address governance inefficiencies, content inconsistencies, and the challenge of helping sellers quickly find the right sales content. Using Highspot’s unified enablement platform, Visa aimed to improve content management and create a more streamlined, in-the-flow-of-work experience for reps.

Highspot helped Visa centralize enablement initiatives, essential content, and rep workflows in one platform, including access through Dynamics CRM. The results included a 60% well-governed content rate, 77% recurring platform usage, and better visibility into rep behavior and performance, giving Visa a stronger foundation for continued growth.

Visa

Swathi Padmanabhan

Senior Business Planning Manager