Case Study: Visa achieves scalable AI-powered sales coaching with Highspot

How Visa Hones Sales Pitches in 30 Minutes

Visa used Highspot to strengthen its sales training and coaching as the company rolled out new product launches each quarter. The team needed a scalable way to keep sellers aligned with product innovation and help them apply new knowledge to their specific client scenarios across the sales lifecycle.

With Highspot, Visa built a quarterly accreditation program embedded in sellers’ workflow, combining practice questions, video submissions, and AI-powered Skill Feedback for real-time coaching. Using Highspot, Visa created a secure AI coaching motion that improved confidence, saved coaches time, and delivered more consistent feedback across its global sales force while helping ensure compliance and alignment with launch messaging.

Visa

Christina Catron

Senior Sales Instructional Designer