Case Study: Viant Technology achieves scalable go-to-market alignment with Highspot

How Viant Technology Boosted New Business by 29% with Highspot

Viant Technology, a rapidly evolving ad-tech company serving industries from retail to travel, needed a better way to help sellers explain its value as product launches accelerated and the company expanded. Its legacy enablement tool made reps waste time searching for assets and manually building presentations, slowing sales velocity. Viant Technology turned to Highspot to replace the outdated system with a more scalable approach.

With Highspot’s unified platform, Viant Technology brought together content, training, and engagement tools so reps could more easily create personalized messaging, tell stronger stories, and sharpen their skills. The result was a faster, more scalable enablement process that reduced manual work for sellers and improved their ability to engage prospects across multiple industries.

Viant Technology

Andrea Bras

Vice President of Product Marketing