Case Study: Verisk achieves stronger buyer engagement with Highspot

How Verisk Increased Buyer Engagement by 21%

Verisk rolled out Highspot to support sales, CSMs, solutions consultants, and marketing with a single source of truth for go-to-market teams. The company’s challenge was improving buyer engagement and enabling reps to share the right content at the right time while getting clearer insight into where deals were stalling.

Highspot helped Verisk simplify content sharing and surface engagement data through Digital Rooms, external sharing, Scorecards, and Salesforce integration. As a result, content usability increased by 12%, 81% of reps adopted external sharing, and the team gained data-driven visibility into buyer behavior that helped them move deals forward more effectively.

Verisk

Scott McNabb

Chief Sales Officer