Case Study: The Trade Desk achieves scalable enablement and 75% YoY growth with Highspot

How the Trade Desk Fueled 75% YoY Growth

The Trade Desk needed a better way to manage fast-growing enablement and onboarding without disrupting reps’ workflows. It turned to Highspot to bring content, training materials, and learning resources into one system, helping new hires and client-facing teams access what they needed more easily.

Using Highspot’s Training & Coaching features, including knowledge checks, quizzes, and video responses, The Trade Desk improved onboarding engagement and retention while reducing the need to maintain multiple platforms. With Highspot, the company avoided hiring additional headcount to manage systems and expanded training beyond onboarding into tools, functional, and product training, supporting its ability to scale effectively.

The Trade Desk

Lauren Hutton

Senior Director, Sales Strategy