Case Study: Taylor Corporation boosts sales productivity with Highspot

How Taylor Corporation Achieved 81% Recurring Usage

Taylor Corporation, using Highspot, worked to boost productivity for its business development reps by streamlining reporting and gaining clearer insight into rep activity and buyer engagement. The company used Highspot Analytics alongside win/loss analysis to understand where reps were succeeding, where they needed coaching, and how different communication approaches affected engagement.

With Highspot, Taylor Corporation was able to make smarter sales decisions, coach underperforming reps more effectively, and prioritize opportunities based on engagement levels. The result was better sales performance, improved productivity, and higher win rates, supported by more targeted team roles and shared accountability.

Taylor Corporation

Bart Prins

Chief Business Development Officer