Case Study: Sprout Social achieves 85% recurring usage with Highspot

How Sprout Social Drove 85% Recurring Usage

Sprout Social needed a better way to organize and surface sales enablement content for its expanding team. Using Highspot, the company created a centralized home for materials and supported its enablement structure across Center of Excellence and Field Coaching, while also making it easier to adopt new methodologies like Challenger.

With Highspot, Sprout Social activated Challenger content in less than 24 hours through the Highspot Marketplace and rolled out Sales Plays with role-specific guidance and talk tracks. The results included a 90% improvement in content findability, 99% adoption of Sales Plays, and 85% recurring usage, showing strong engagement with the platform.

Sprout Social

Peter Zink

Senior Director of Revenue Enablement