Case Study: SentinelOne achieves improved customer engagement with Highspot

How Sentinelone Increased Customer Engagement by 160%

SentinelOne, a cybersecurity company, faced challenges with content management and helping reps deliver a better customer experience. To solve this, the team used Highspot as a centralized hub and integrated it with Salesforce, making it easier to find content, share targeted materials, and see how buyers were engaging throughout the sales cycle.

Highspot helped SentinelOne improve rep adoption and customer collaboration through AI-powered recommendations, Pitch templates, and digital sales rooms. By using Highspot’s reporting and engagement insights, SentinelOne streamlined the sales process, personalized outreach at every stage, and gained measurable visibility into content usage, pitch engagement, and adoption.

SentinelOne

Suzanne Portugal

Head of Education and Enablement