Case Study: Ritchie Bros. achieves personalized buyer engagement with Highspot

How Ritchie Bros. Improved Buyer Engagement by 76%

Ritchie Bros. needed a more efficient way for sales reps to access marketing collateral, sales materials, and training while also creating more personalized buyer interactions. Using Highspot, the company wanted to centralize content and improve engagement through tools like integrated Spots, Digital Sales Rooms, and Salesforce-connected workflows.

Highspot helped Ritchie Bros. build unified hubs for sectors and verticals, streamline content sharing from within Salesforce, and track buyer engagement with Highspot Analytics. The result was a 75% adoption rate for Pitch capabilities in Highspot, along with better insight into content performance and stronger customer relationships.

Ritchie Bros.

Michael Culkin

Sales Effectiveness Manager