Case Study: QuidelOrtho achieves unified sales engagement with Highspot

How QuidelOrtho Boosted Buyer Engagement by 6%

QuidelOrtho, a healthcare company formed from the merger of Quidel Corporation and Ortho Clinical Diagnostics, needed to unify two sales teams, content libraries, product lines, and sales processes while keeping sellers aligned on current messaging. Using Highspot, its enablement team created guided learning experiences and structured Spot architecture to help sellers quickly access essential content and learn the right methodologies.

Highspot provided a unified platform with SmartPage Overviews and tiered partner access, giving internal and channel sellers tailored, up-to-date content and guidance. The results included a 77% content findability rate and regular platform usage by 75% of the sales force, helping teams cross-train quickly and confidently tell the merger story.

QuidelOrtho

Jennifer Shelley

Senior Manager of Global Sales Excellence