Case Study: Qualtrics boosts buyer engagement with Highspot

How Qualtrics Boosted Buyer Engagement by 11% with Highspot

Qualtrics was looking to make enablement expected, accessible, and personalized for both its field reps and partners. To support that vision, the company turned to Highspot to create a single source of truth for essential sales and enablement content, helping teams quickly find the latest materials and avoid duplicating work across internal and partner programs.

With Highspot, Qualtrics improved content governance and replaced a less precise tag-based search system with intelligent search, reducing confusion and time spent hunting for documents. The result was a 13% increase in content usability, and Highspot is now helping Qualtrics build a more scalable, personalized enablement experience.

Qualtrics

Betsy McCormick

Global Head of GTM Training and Enablement