Case Study: Protegrity achieves stronger buyer engagement with Highspot

How Protegrity increased buyer engagement by 30%

Protegrity wanted to improve buyer engagement and help sellers guide prospects more effectively, and the team turned to Highspot to do it. Using Highspot’s digital enablement platform, including Sales Plays and Digital Rooms, Protegrity sought a more unified way to organize content and support sellers across different stages of the buyer journey.

Highspot helped Protegrity streamline seller guidance, create industry- and use-case-based Sales Plays, and build Digital Room templates for prospecting, contract management, and RFP responses. The results included a 60% improvement in seller confidence and 91% of users adopting Highspot’s external sharing capabilities, while also helping Protegrity stand out from competitors and build stronger buyer relationships.

Protegrity

Kim Engebretson

Manager of Sales Enablement