Case Study: PitchBook achieves 20% higher buyer engagement with Highspot

How PitchBook Boosted Influenced Revenue by $2.2 Million

PitchBook’s revenue enablement team faced growing sales cycle complexity and needed a better way to prepare reps for a wide range of sales scenarios. Using Highspot, PitchBook built Sales Plays for feature launches, migration efforts, and key personas/segments so reps could follow consistent best-practice guidance and use the right content at each stage of the deal.

With Highspot’s actionable insights and buyer engagement tools, PitchBook refined its Plays based on real-world performance and replaced scattered emails with customizable Digital Rooms. The result was stronger rep alignment, with 79% of reps engaging with the Plays, and a 20% rise in buyer engagement after implementing Digital Room templates tailored to different personas and segments.

PitchBook

David Osborne

Senior Manager of Revenue Enablement